Ugly: Why the world became beauty-obsessed and how to break free

The book "Ugly" explores the origins of beauty standards and challenges the ideals that are sold to us daily, urging readers to question the origins of "ugly" and break free from them. It is a fascinating exposé and a campaign against the ideals that are sold to us.

Format: Paperback / softback
Length: 336 pages
Publication date: 09 May 2024
Publisher: Bonnier Books Ltd

"Ugly" is a powerful and essential read that challenges our societal norms and perceptions of beauty. Written by journalist Anita Bhagwandas, the book delves into the history, origins, and cultural implications of beauty standards.

Bhagwandas, who has worked in the beauty industry for years, felt dissatisfied with a world that perpetuated unattainable ideals of skinny but curvy, light-skinned but not too pale, and glamorous but natural. She grew tired of feeling ugly despite her success and wanted to explore the deeper roots of this phenomenon.

In "Ugly," Bhagwandas examines the origins of beauty standards and the societal pressures that drive them. She explores how beauty has been shaped by cultural, historical, and social factors, from ancient civilizations to modern-day media. She also sheds light on the ways in which beauty standards are perpetuated through advertising, media, and popular culture.

One of the book's most compelling aspects is its exploration of the impact of beauty standards on individuals and society as a whole. Bhagwandas argues that the constant pursuit of unattainable beauty standards leads to body dissatisfaction, low self-esteem, and even mental health issues. She highlights the ways in which women, in particular, are subjected to unrealistic and harmful beauty standards, which can have a profound impact on their self-perception and sense of worth.

"Ugly" also serves as a call to action against the ideals that are sold to us daily. Bhagwandas challenges us to interrogate the origins of beauty and to redefine what it means to be beautiful. She encourages readers to embrace their unique qualities, to celebrate diversity, and to challenge the dominant beauty standards that perpetuate inequality and harm.

The book is filled with personal anecdotes, research, and thought-provoking insights. Bhagwandas weaves together a compelling narrative that is both emotional and funny, as well as hugely enlightening and inspiring. Readers will find themselves reflecting on their own experiences with beauty and the societal pressures they face, and will be left with a renewed sense of confidence and self-love.

"Ugly" is a must-read for anyone who wants to challenge the status quo and promote a more inclusive and diverse vision of beauty. It is a powerful exposé that will leave readers feeling empowered and motivated to break free from the constraints of societal norms and embrace their own unique beauty.

Weight: 236g
Dimension: 198 x 129 x 22 (mm)
ISBN-13: 9781788705356