Perry Marshall,Thomas Meloche,Bob Regnerus
Ultimate Guide to Facebook Advertising
Ultimate Guide to Facebook Advertising
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Facebook Advertising is a powerful tool to reach, engage, and sell to over 1 billion active users. Ultimate Guide to Facebook Advertising, fourth edition, helps businesses maximize their ad ROI with newsfeeds, videos, and branded content, create custom audiences, use the Facebook Campaign Blueprint, boost ads using the Audience Network and Instagram, follow the three-step formula for successful video ads, maximize campaigns, and increase conversions on all traffic to their website.
Format: Paperback / softback
Length: 376 pages
Publication date: 12 November 2020
Publisher: Entrepreneur Press
Facebook, a powerful platform for businesses, enables companies to connect with over 1 billion active users through the sharing of photos, videos, and posts. Advertising expert Perry Marshall, along with co-authors Bob Regnerus and Thomas Meloche, guides readers through the complexities of Facebook Advertising in the fourth edition of "Ultimate Guide to Facebook Advertising." This comprehensive guide goes beyond Facebook itself, exploring the pre-click and post-click experiences, providing valuable insights into maximizing ad ROI.
The book offers practical strategies for creating custom audiences based on various criteria, such as contact lists, video views, and page engagement. It also introduces the Facebook Campaign Blueprint, a proven formula for generating initial conversions. Readers learn how to leverage the Audience Network and Instagram to expand their reach and boost Facebook ads. The three-step formula for successful video ads is outlined, along with tips for maximizing campaigns and increasing conversions across all website traffic.
Furthermore, the book delves into retargeting engaged users through the Power of the Pixel, making every page on a website 5–10 percent more effective overnight. With its comprehensive coverage and actionable advice, "Ultimate Guide to Facebook Advertising" empowers businesses to effectively harness the power of Facebook to reach, engage, and sell to their ideal audience, achieving a remarkable ten-fold return on investment.
Weight: 894g
Dimension: 205 x 253 x 30 (mm)
ISBN-13: 9781599186757
Edition number: 4 ed
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