Bernard J. Jansen,Kholoud K. Aldous,Joni Salminen,Hind Almerekhi,Soon-gyo Jung
Understanding Audiences, Customers, and Users via Analytics: An Introduction to the Employment of Web, Social, and Other Types of Digital People Data
Understanding Audiences, Customers, and Users via Analytics: An Introduction to the Employment of Web, Social, and Other Types of Digital People Data
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Format: Hardback
Length: 152 pages
Publication date: 06 September 2023
Publisher: Springer International Publishing AG
The book includes chapters explaining web analytics, social media analytics, and how to create an analytics strategy. The book also discusses analytical tools for social media analytics, search analytics, persona analytics, user studies, and website analytics.
Dimension: 240 x 168 (mm)
ISBN-13: 9783031419324
Edition number: 2024 ed.
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