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Brandt W. Pryor

Understanding Belief, Attitude, and Behavior: How to Use Fishbein and Ajzen's Theories in Evaluation and Educational Research

Understanding Belief, Attitude, and Behavior: How to Use Fishbein and Ajzen's Theories in Evaluation and Educational Research

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  • More about Understanding Belief, Attitude, and Behavior: How to Use Fishbein and Ajzen's Theories in Evaluation and Educational Research

Format: Paperback / softback
Length: 204 pages
Publication date: 16 February 2022
Publisher: Emerald Publishing Inc

This book guides investigators on applying Fishbein and Ajzen’s theories to predict, explain, and change human social behavior. It includes examples, definitions, figures, and reviews of applications in evaluation and educational research, aimed at those not trained in attitude theory and measurement.

Weight: 294g
Dimension: 234 x 156 x 11 (mm)
ISBN-13: 9781648026140

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