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Understanding Contexts Of Business In Western Asia: Land Of Bazaars And High-tech Booms

Understanding Contexts Of Business In Western Asia: Land Of Bazaars And High-tech Booms

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Businesses in Western Asia are significantly influenced by the context in which they operate, which is often overlooked by scholars. This book explores a range of schools of thought that have shaped business models and mechanisms in the region, which are distinct from those in Western economies.

Format: Hardback
Length: 572 pages
Publication date: 10 June 2022
Publisher: World Scientific Publishing Co Pte Ltd


Business is a multifaceted endeavor that requires a tailored approach, yet there are certain books that prioritize business principles without adequately considering the contextual factors that shape businesses. In reality, both large and small firms are deeply influenced by the environment in which they operate, yet the concept of context is not universally embraced, theorized, and operationalized by scholars in the field of business and management. While many theories have originated from developed countries with abundant contexts, the diverse contexts of Western Asia remain relatively understudied.

Religious factors play a paramount role in Western Asia, shaping the way businesses operate and making considerations that often go unnoticed in academic research. This book uncovers a range of schools of thought that have influenced the development of various business models and mechanisms, which differ in some ways from the context of Western economies.

Understanding the unique contextual factors in Western Asia is crucial for businesses seeking success in this region. By recognizing the profound influence of religious beliefs, cultural norms, and political dynamics, businesses can adapt their strategies and operations to thrive in this diverse and complex market. This book serves as a valuable resource for scholars, practitioners, and policymakers seeking to gain a deeper understanding of the business landscape in Western Asia and develop effective strategies for success in this region.


ISBN-13: 9789811229688

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