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Understanding Hallyu: The Korean Wave Through Literature, Webtoon, and Mukbang
Understanding Hallyu: The Korean Wave Through Literature, Webtoon, and Mukbang
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- More about Understanding Hallyu: The Korean Wave Through Literature, Webtoon, and Mukbang
This book explores Korean literature, webtoons, and mukbang, shedding light on their production and consumption within and beyond their national boundaries. It utilizes transmedial narrative studies to interpret these media forms and contents, contextualizing them within specific time and place using cultural, social, and political concepts. It is of interest to scholars and researchers in Asian Studies, popular culture, contemporary cyberculture, media and culture studies, and literary theory.
Format: Paperback / softback
Length: 102 pages
Publication date: 25 September 2023
Publisher: Taylor & Francis Ltd
This captivating book delves into the lesser-explored realms of the Korean Wave and Korean media products, encompassing Korean literature, webtoons, and mukbang. It unravels the intricate processes involved in their creation and explores the profound ways in which they resonate with media recipients across diverse national, cultural, and geographical backgrounds. Through the lens of narrative theory and cultural studies, the author presents a compelling argument for analyzing Korean media both within and beyond its national boundaries, employing a critical eye. By employing transmedial narrative studies, the author offers insightful analytical and theoretical frameworks to interpret emerging media forms and contents. Furthermore, the book delves into the contextualization of these forms and contents within specific time and place, drawing upon cultural, social, and political concepts and precepts of the region. This volume holds immense appeal to scholars and researchers in the fields of Asian Studies, popular culture, contemporary cyberculture, media and culture studies, and literary theory. Its comprehensive coverage and insightful analysis make it a valuable resource for anyone seeking to deepen their understanding of the Korean Wave and its impact on global media and culture.
Weight: 453g
Dimension: 216 x 138 (mm)
ISBN-13: 9780367690342
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