IrynaKuksa,TomFisher,AnthonyKent
Understanding Personalisation: New Aspects of Design and Consumption
Understanding Personalisation: New Aspects of Design and Consumption
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Understanding Personalization: New Aspects of Design and Consumption explores the global phenomenon of personalization, covering dimensions, typologies, privacy, ethics, and control. It also assesses the convergence of producers and consumers towards co-creation and the challenges of personalization, customization, and bespoke marketing.
Format: Paperback / softback
Length: 282 pages
Publication date: 01 September 2022
Publisher: Elsevier Science & Technology
Understanding Personalization: New Aspects of Design and Consumption delves into the pervasive phenomenon of personalization, impacting various facets of our daily lives. This comprehensive book explores the dimensions and typologies of personalization, addressing concerns such as privacy, ethical design principles, and the balance between designer/maker control and consumer freedom. It also examines digital personalization, advancements in new media technologies and software development, communication methods, personal devices, and the management of personal data. Additionally, the book explores the principles of personalization and the evolving patterns of consumption and marketing that facilitate the creation of individualized products and services. It further assesses the convergence of producers and consumers towards co-creation and the complexities surrounding personalization, customization, and bespoke marketing in the context of ownership and consumption.
Understanding Personalization: New Aspects of Design and Consumption delves into the pervasive phenomenon of personalization, impacting various facets of our daily lives. This comprehensive book explores the dimensions and typologies of personalization, addressing concerns such as privacy, ethical design principles, and the balance between designer/maker control and consumer freedom. It also examines digital personalization, advancements in new media technologies and software development, communication methods, personal devices, and the management of personal data. Additionally, the book explores the principles of personalization and the evolving patterns of consumption and marketing that facilitate the creation of individualized products and services. It further assesses the convergence of producers and consumers towards co-creation and the complexities surrounding personalization, customization, and bespoke marketing in the context of ownership and consumption.
Weight: 460g
Dimension: 154 x 229 x 18 (mm)
ISBN-13: 9780081019870
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