Understanding Political Public Relations Techniques: An Exploration of Their Value and Function for Political Communication

This book analyzes inaugural addresses from the two countries between 1980 and 2018 to explore Political Public Relations (PPR) techniques of Russian and US leaderships. It uses triangulation analysis of verbal, non-verbal language, and emotions to investigate a combined effect of audio visual and verbal "effects" on the general public.

Format: Hardback
Length: 333 pages
Publication date: 02 January 2023
Publisher: Springer Verlag, Singapore

This comprehensive book delves into the intricate world of Political Public Relations (PPR) Techniques, exploring the strategies employed by both Russian and US leaderships. By meticulously analyzing inaugural addresses delivered by these leaders between 1980 and 2018, the book employs a triangulation analysis of verbal, non-verbal language, and emotions to unravel the nuances of leadership communication.

Given that the Russian perspective on PPR, known as Political Technologies (PT) in Russia, is distinct and often misconstrued or misunderstood in Western scholarship, this book serves as a vital bridge between these two fields of study. Moreover, the book extends the study of Political Technologies beyond the confines of other disciplines, offering a more meaningful and profound exploration than what is typically found in the field of communications in the West. In doing so, the book not only provides a deep dive into theoretical concepts but also presents a unique methodology aimed at extracting and analyzing PPR or PT techniques.

This triangulation method enables us to examine the combined impact of audio-visual and verbal "effects" on the general public, offering a valuable framework for interpreting such effects. By delving into the research dynamics within the PPR discipline, readers will gain a deeper understanding of the field and be equipped to apply the triangulation methodology to expand their research. Furthermore, this book serves as a comprehensive resource, providing a evidence-based list of PPR techniques and their applications and interpretations, enabling readers to gain a comprehensive grasp of the field.

Weight: 596g
Dimension: 210 x 148 (mm)
ISBN-13: 9789811975981
Edition number: 1st ed. 2023