Understanding Strategic Management

Understanding Strategic Management is a concise, informative, and practical introduction to strategy for students. It defines the concept of strategy, uses the overarching strategic framework of analysis, formulation, and implementation, and conveys the realities of strategic management through diverse, international, and contemporary examples. Each chapter includes a longer, integrated case study, review and discussion questions, and additional material available as part of the online resources. The ebook offers a mobile experience and convenient access, and the online resources include Internet exercises, glossary, extension material, working through strategy, multiple-choice questions, additional recommended resources, and test bank.

\n Format: Paperback / softback
\n Length: 408 pages
\n Publication date: 07 July 2021
\n Publisher: Oxford University Press
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Understanding Strategic Management is an ideal introduction to strategy for students seeking a concise, informative, and practical approach. The book's four-part structure defines the concept of strategy, before utilizing the overarching strategic framework of analysis, formulation, and implementation to demonstrate how strategy can be employed to create a sustainable competitive advantage in business. The author effectively conveys the realities of strategic management through diverse, international, and contemporary examples, while Strategy in Focus boxes showcase strategic management issues in the headlines we read daily. Each chapter includes a longer, integrated case study that ties together multiple strategic challenges affecting businesses of all sizes, in both public and private sectors. Review and discussion questions encourage students to critically evaluate the material and compare alternative concepts and frameworks to assess their strengths and weaknesses. Students can further extend their learning with additional material available as part of the online resources. Written by the author to seamlessly build upon the book, Extension Material is signposted from every chapter, providing further depth on specific topics as required. Multiple-choice questions are also signposted at the end of every chapter, encouraging students to test their knowledge and understanding. The comprehensive approach, extensive examples, and additional resources make this book a balanced and accessible introduction for students embarking on their first steps into strategic management. The ebook offers a mobile experience and convenient access: {URL}. The online resources include: For students: Internet exercises Glossary Extension material Working through strategy Multiple-choice q.

\n Weight: 894g\n
Dimension: 191 x 246 x 25 (mm)\n
ISBN-13: 9780198859833\n
Edition number: 4 Revised edition\n