Nithda Horoszko,David Moskowitz,Howard Moskowitz
Understanding the Marketing Exceptionality of Prestige Perfumes
Understanding the Marketing Exceptionality of Prestige Perfumes
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Format: Paperback / softback
Length: 208 pages
Publication date: 31 May 2023
Publisher: Taylor & Francis Ltd
Women have an affinity with the brand of perfume they wear. Despite huge marketing budgets, established brands’ launches often fail, despite extensive marketing research and lavish resources. With case studies from Jill Sander, Estee Lauder and Dior, this book debunks the classic marketing techniques which often hinder the success of new perfume
Weight: 260g
Dimension: 216 x 138 (mm)
ISBN-13: 9781032570167
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