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John W. English

Unlocking Small Business Ideas: An Australian Guide

Unlocking Small Business Ideas: An Australian Guide

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  • Condition: Brand new
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  • More about Unlocking Small Business Ideas: An Australian Guide


This guide provides a practical and concise approach to identifying, evaluating, and implementing viable business ideas, with a focus on the Australian market. It includes "Reality Checks" questionnaires to aid readers in making informed decisions.

Format: Hardback
Length: 170 pages
Publication date: 01 June 2023
Publisher: Taylor & Francis Ltd


A comprehensive and user-friendly guide to uncover, assess, and successfully execute innovative business ideas. This invaluable resource includes a series of "Reality Checks" questionnaires designed to assist readers in making well-informed decisions. Tailored specifically for the Australian market, the underlying model has been extensively tested and refined through over 40 workshops conducted in Australia and New Zealand.

Discover the keys to unlocking your entrepreneurial potential with this comprehensive guide. Whether you're a seasoned entrepreneur or just starting your journey, this guide will provide you with the tools and insights you need to succeed.

In this guide, you will learn:

• The importance of identifying and evaluating viable business ideas.
• How to conduct thorough market research to understand your target audience and competition.
• The key elements of a successful business plan, including market analysis, financial projections, and marketing strategies.
• The importance of continuous innovation and adaptation in a rapidly changing business landscape.
• The use of "Reality Checks" questionnaires to assess the feasibility and potential risks of your business ideas.
• Practical tips and techniques for turning your ideas into reality, including fundraising, networking, and legal considerations.

Whether you're looking to start a small business, scale an existing enterprise, or pursue your passion as a freelancer, this guide has everything you need to succeed. So why wait? Start your journey to entrepreneurial success today with this comprehensive and user-friendly guide!

Weight: 500g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032496443

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