Using Artificial Intelligence in Marketing: How to Harness AI and Maintain the Competitive Edge

Artificial intelligence (AI) is revolutionizing marketing and business transformation, but many organizations struggle to integrate it effectively. This book provides a practical framework for marketers to identify, apply, and embrace the opportunity AI can bring, including accurate market research, immediate big data insights, and brand-safe content creation. It also explores the myths, concerns, and ethical questions that can arise from the large-scale adoption of AI.

Format: Paperback / softback
Length: 224 pages
Publication date: 03 February 2019
Publisher: Kogan Page Ltd

Artificial intelligence (AI) is revolutionizing the future of marketing and business transformation, presenting a significant opportunity for organizations to embrace this technological advancement. However, many businesses struggle to understand the precise ways and locations to integrate AI effectively. This comprehensive book serves as the ultimate guide to leveraging the potential benefits that AI can offer in marketing.

The adoption of AI is projected to contribute to a 14% increase in global GDP by 2030, making it an essential strategy for businesses to maintain a competitive edge. This book provides a practical framework for marketers to identify, apply, and fully embrace the opportunities that AI brings to maximize results and drive business growth. By streamlining repetitive tasks and enhancing accuracy, AI empowers sales and marketing teams to focus on strategic planning, creativity, and meaningful customer connections.

One of the key advantages of using AI in marketing is the ability to conduct accurate market research and gather comprehensive data insights in real time. AI algorithms can analyze vast amounts of data, providing valuable insights into consumer behavior, preferences, and market trends. This information enables marketers to make data-driven decisions, optimize their marketing strategies, and deliver personalized experiences to their target audience.

Furthermore, AI enables the creation of brand-safe content at a rapid pace. With the ability to analyze and understand vast amounts of text, images, and videos, AI algorithms can generate high-quality content that resonates with consumers and promotes brand awareness. This not only enhances the brand's reputation but also helps in attracting and retaining customers.

In addition to market research and content creation, AI also offers on-demand customer service that is available 24/7. With the rise of digital communication channels, customers expect prompt and efficient responses to their queries and concerns. AI-powered chatbots and virtual assistants can handle routine inquiries, providing quick and accurate responses while freeing up human customer service representatives to focus on more complex issues.

However, the widespread adoption of AI also raises several myths, concerns, and ethical questions. This book addresses these concerns, providing insights into the potential risks and benefits associated with AI. It explores the ethical considerations that marketers should take into account, such as data privacy, transparency, and bias. By understanding these challenges, businesses can develop responsible and ethical AI marketing strategies that prioritize customer trust and privacy.

In conclusion, Artificial Intelligence in Marketing is a vital resource for every 21st-century marketer. It provides a comprehensive framework for identifying, applying, and embracing the opportunities that AI brings to marketing. By leveraging AI's capabilities in market research, content creation, and customer service, businesses can stay ahead of the curve, drive growth, and create meaningful connections with their target audience. As the adoption of AI continues to grow, this book will remain an essential guide for marketers looking to stay ahead of the competition and maximize the potential of this transformative technology.

Weight: 348g
Dimension: 230 x 152 x 13 (mm)
ISBN-13: 9780749483395