UX for Business: How to Design Valuable Digital Companies

UX for Business is a guide for intermediate designers and beginners to understand the business of design and think about design as a professional. It covers common digital business models, UX research and analysis, practical aspects of online businesses, and a design approach that emphasizes value, diagnostics, and probability.

Format: Paperback / softback
Length: 300 pages
Publication date: 15 December 2023
Publisher: O'Reilly Media

Many UX designers are surprised to discover that a significant portion of their job involves more than just creating visual designs. It encompasses understanding what to draw and effectively persuading others to bring those designs to life. This applies to designers at various stages of their careers, whether they are emerging professionals seeking to innovate or experienced designers collaborating with diverse stakeholders across multiple products. UX for Business serves as a comprehensive guide tailored specifically for business professionals, offering valuable insights into the world of UX.

Intermediate designers and beginners alike will gain a comprehensive understanding of the business of design, as well as develop the skills necessary to approach design as a professional. Author Joel Marsh guides readers through the complexities of stakeholder management, business models, the process of creating valuable solutions, and strategies for gaining recognition for their work. The book delves into the practical aspects of various common types of online businesses, including e-commerce platforms, social media networks, and productivity tools.

Through detailed explanations and real-world examples, readers will learn about the key components of prevalent digital business models. They will explore effective methods for conducting UX research and analysis, even in resource-constrained environments. The book emphasizes a design approach that prioritizes value, diagnostics, and probability, enabling designers to create solutions that meet user needs and business objectives.

Furthermore, UX for Business offers practical guidance on navigating challenges commonly encountered by inexperienced designers. By avoiding common pitfalls and leveraging best practices, readers can enhance their skills and deliver exceptional UX solutions that drive business success. Whether you are a business owner, entrepreneur, or aspiring UX professional, this book provides the essential knowledge and tools to excel in the field of UX and make a meaningful impact on your organization's digital presence.

Weight: 538g
Dimension: 152 x 227 x 21 (mm)
ISBN-13: 9781098110598