UX Research Methods for Media and Communication Studies: An Introduction to Contemporary Qualitative Methods

A book that teaches students how to design a study, explaining qualitative methods popular in the tech industry, and aligning UX research with other career paths in Media and Communication Studies.

Format: Paperback / softback
Length: 194 pages
Publication date: 15 February 2022
Publisher: Taylor & Francis Ltd

This book is a comprehensive guide for students new to user experience research, written in a highly accessible manner that walks them through the entire process of designing a study. It covers a range of qualitative methods popular within the tech industry, providing clear explanations and examples to help students understand how to apply these methods to their research.

Moreover, the book is designed to help both students and instructors who have training in traditional research methods better understand qualitative UX methods. By offering frequent parallels between traditional academic research methods and UX methods, the book facilitates a smooth transition for those who are new to the field.

Furthermore, the book aligns UX research with other career paths within Media and Communication Studies to demonstrate its relevance and increase its teachability. By highlighting the connections between UX research and fields such as digital media, advertising, and public relations, the book helps open up additional career paths for graduates in these disciplines.

In conclusion, this book is an invaluable resource for students and instructors who are interested in learning more about user experience research. Its accessible writing style, comprehensive coverage of qualitative methods, and emphasis on their relevance to other career paths make it an essential guide for anyone looking to enter this field.

Weight: 306g
Dimension: 152 x 228 x 22 (mm)
ISBN-13: 9781032018669