Vaccine Communication in a Pandemic: Strengthening Vaccine Literacy, Restoring Trust and Engaging Communities to Foster Vaccine Confidence and Uptake

The book Vaccine Communication in a Pandemic addresses the global need for effective, ethical, and evidence-based health communication, particularly in response to the COVID-19 pandemic. It highlights the importance of health communication in facilitating effective responses to disease threats, building vaccine literacy, and strengthening public trust in governments and health institutions. The volume offers a variety of communication perspectives from leading international experts, with a focus on vaccine literacy and trust. Chapters present conceptual frameworks, research evidence, and innovative ideas for building trust, crafting and targeting communication interventions, leveraging digital technologies, integrating public health and health systems, applying health diplomacy, engaging multiple sectors, and fostering a vaccine-protected world.

Format: Hardback
Length: 124 pages
Publication date: 24 November 2023
Publisher: Taylor & Francis Ltd

The COVID-19 pandemic has underscored the urgent global need for effective, ethical, and evidence-based health communication. This comprehensive volume addresses this pressing issue, highlighting the crucial role of health communication in facilitating effective responses to disease threats, enhancing vaccine literacy, and building trust in governments and health institutions.

The book brings together a diverse range of communication perspectives from esteemed international experts, with a special focus on the interconnected themes of vaccine literacy and trust. It offers a rich tapestry of conceptual frameworks, research evidence, and innovative ideas for developing trust, designing and implementing communication interventions, leveraging digital technologies, integrating public health and health systems, employing health diplomacy, engaging multiple sectors, and fostering a vaccine-protected world.

Vaccine Communication in a Pandemic is a valuable resource for scholars, researchers, and practitioners in communication studies, public health, health literacy, health and public policy, media advocacy, media studies, and mass communication. Originally published as a special issue of the Journal of Health Communication: International Perspectives, this book provides a comprehensive and timely examination of the challenges and opportunities in vaccine communication during times of crisis.

By exploring the intersection of health communication, public health, and social dynamics, this book offers valuable insights into how we can strengthen our collective response to health emergencies and promote vaccine acceptance and uptake. It serves as a call to action for policymakers, health professionals, and communication practitioners to collaborate and leverage their expertise to address the global health communication challenges posed by the COVID-19 pandemic and beyond.

Weight: 412g
Dimension: 280 x 210 (mm)
ISBN-13: 9781032600383