Value of Design in Retail and Branding

Scholarly studies of value creation for consumer experience are fragmented, but The Value of Design in Retail and Branding provides an interdisciplinary approach to understanding how design plays a key role in defining a successful retail environment and experience.

Format: Hardback
Length: 256 pages
Publication date: 10 June 2021
Publisher: Emerald Publishing Limited

Scholarly investigations into the creation of value for consumer experiences span a wide range of disciplines, including design, branding, and marketing. This field remains fragmented, with various research areas often operating in isolation from one another. However, there is a growing recognition of the importance of design in shaping retail environments and experiences.

The book titled "The Value of Design in Retail and Branding" aims to bridge this gap by bringing together a team of field-leading, practice-based experts from different disciplines. The book is organized into four sections, each focusing on different aspects of design, experience, context, and interdisciplinarity. Contributors highlight how design can be used to create impactful branding and retail-experience design, emphasizing the importance of local relevance and storytelling.

By explaining how the findings of each chapter can be applied in practice, the book serves as a valuable resource for scholars of design, branding, and marketing as well as practitioners within these fields. It fills the gap between academic journals and visual case studies, providing a comprehensive and practical understanding of the role of design in retail and branding.

The interdisciplinary approach adopted by the book, combined with its scholarly rigor and clear implications for practice, makes it of interest to a wide range of readers. It offers valuable insights and perspectives that can help practitioners improve their skills and strategies in creating successful retail environments and experiences.

In conclusion, "The Value of Design in Retail and Branding" is a groundbreaking book that contributes significantly to the field of design, branding, and marketing. By bringing together experts from different disciplines and providing a comprehensive and practical understanding of the role of design in retail and branding, it offers valuable insights and perspectives that can help practitioners improve their skills and strategies.

Weight: 490g
Dimension: 159 x 238 x 21 (mm)
ISBN-13: 9781800715806