Rick Iedema,KatherineCarroll,Aileen Collier,Su-Yin Hor,Jessica Mesman,Mary Wyer

Video-Reflexive Ethnography in Health Research and Healthcare Improvement: Theory and Application

Video-Reflexive Ethnography in Health Research and Healthcare Improvement: Theory and Application

Regular price £44.36 GBP
Regular price £46.99 GBP Sale price £44.36 GBP
Sale Sold out
Tax included. Shipping calculated at checkout.
  • Condition: Brand new
  • UK Delivery times: Usually arrives within 2 - 3 working days
  • UK Shipping: Fee starts at £2.39. Subject to product weight & dimension
Dispatches within 7 to 10 working days
Trustpilot 4.5 stars rating  Excellent
We're rated excellent on Trustpilot.
  • More about Video-Reflexive Ethnography in Health Research and Healthcare Improvement: Theory and Application


Video reflexive ethnography is a popular methodology in health and health services research, inspired by developments in ethnography, visual and applied anthropology, medical sociology, health services research, medical and nursing education, adult education, community development, and qualitative research ethics.

Format: Paperback / softback
Length: 233 pages
Publication date: 03 January 2019
Publisher: Taylor & Francis Inc


This groundbreaking and pragmatic guide is designed to familiarize researchers with the application of video reflexive ethnography in the field of health and health services research. This methodology has gained widespread recognition among scholars worldwide and has been greatly influenced by advancements across various disciplines, including ethnography, visual and applied anthropology, medical sociology, health services research, medical and nursing education, adult education, community development, and qualitative research ethics.

Video reflexive ethnography is a powerful tool that enables researchers to capture and analyze complex social interactions and experiences in a visually rich and nuanced manner. By incorporating video into their research, researchers can gain a deeper understanding of the perspectives, behaviors, and cultural contexts of their study participants. This methodology allows researchers to explore the subjective experiences of individuals and groups, providing a more holistic and empathetic perspective on health and health services research.

One of the key advantages of video reflexive ethnography is its ability to capture the subtleties and nuances of social interactions that may be difficult to observe through other methods. For example, researchers can observe body language, facial expressions, and nonverbal cues, which can provide valuable insights into the emotional and psychological state of study participants. Additionally, video can capture the dynamic nature of social interactions, allowing researchers to observe how relationships and power dynamics unfold over time.

Another advantage of video reflexive ethnography is its ability to facilitate researcher reflexivity and self-awareness. By recording and analyzing their own interactions with study participants, researchers can gain a deeper understanding of their own biases, assumptions, and cultural backgrounds. This self-reflexivity can help researchers to avoid ethnocentrism, cultural insensitivity, and other ethical issues that may arise in the research process.

In addition to its advantages, video reflexive ethnography also presents several challenges. One of the most significant challenges is the logistics of conducting video research, including the equipment, training, and ethical considerations. Researchers must ensure that they have the necessary resources and expertise to capture high-quality video footage and to analyze the data effectively. Additionally, researchers must navigate the complex ethical considerations associated with recording and analyzing video footage, including obtaining informed consent and ensuring the privacy and confidentiality of study participants.

Despite these challenges, video reflexive ethnography has become an increasingly popular methodology in health and health services research. Its ability to capture the rich and nuanced nature of social interactions and experiences has made it a valuable tool for researchers seeking to understand the complex factors that influence health and health services. As the field of research continues to evolve, it is likely that video reflexive ethnography will continue to play an important role in shaping our understanding of health and health services.

In conclusion, video reflexive ethnography is a powerful and innovative methodology that has the potential to transform the field of health and health services research. By incorporating video into their research, researchers can gain a deeper understanding of the perspectives, behaviors, and cultural contexts of their study participants. This methodology allows researchers to explore the subjective experiences of individuals and groups, providing a more holistic and empathetic perspective on health and health services research. While video reflexive ethnography presents several challenges, its advantages make it a valuable tool for researchers seeking to advance our understanding of health and health services. As the field of research continues to evolve, it is likely that video reflexive ethnography will continue to play an important role in shaping our understanding of health and health services.

Weight: 364g
Dimension: 159 x 234 x 13 (mm)
ISBN-13: 9780815370338

UK and International shipping information

UK Delivery and returns information:

  • Delivery within 2 - 3 days when ordering in the UK.
  • Shipping fee for UK customers from £2.39. Fully tracked shipping service available.
  • Returns policy: Return within 30 days of receipt for full refund.

International deliveries:

Shulph Ink now ships to Australia, Canada, France, Ireland, Italy, Germany, Spain, Netherlands, New Zealand and the United States of America.

  • Delivery times: within 5 - 20 business days when ordering to France, Germany, Ireland, Spain, Canada and the United States. Up to 30 business days for Australia and New Zealand.
  • Shipping fee: charges vary for overseas orders. Only tracked services are available for international orders.
  • Customs charges: If ordering to addresses outside the United Kingdom, you may or may not incur additional customs and duties fees during local delivery.
View full details