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Luke C. Collins,VeronikaKoller

Viral Language: Analysing the Covid-19 Pandemic in Public Discourse

Viral Language: Analysing the Covid-19 Pandemic in Public Discourse

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  • More about Viral Language: Analysing the Covid-19 Pandemic in Public Discourse

Viral Language examines how the Covid-19 pandemic was communicated through public communication, using linguistic theory to explore how experiences of health and illness were shaped by political messaging, scientific research, news articles, and advertising. It provides practical guidance on how to carry out investigations using social media texts, analyze metaphor, track language innovation, and work with text and images.

Format: Hardback
Length: 198 pages
Publication date: 29 September 2023
Publisher: Taylor & Francis Ltd


Viral Language delves into a comprehensive examination of various forms of public communication, specifically focusing on their discussions about the COVID-19 pandemic. The authors introduce and employ a diverse array of approaches rooted in linguistic theory to explore the multifaceted experiences of the pandemic across diverse public contexts. By doing so, they elucidate how political messaging, scientific research, news articles, and advertising can shape perceptions of health and illness.

Through a series of in-depth case studies centered around COVID-related texts, the authors examine various aspects of language instruction, information, and innovation. These case studies showcase the vast scope of topics that can be explored within the realm of health communication. Furthermore, each case study offers practical insights on conducting investigations using social media texts, analyzing metaphorical expressions, tracking language innovations, and effectively working with text and images.

Viral Language serves as a vital resource for postgraduate and upper-level undergraduate students pursuing studies in applied linguistics and health communication. It provides a rich and insightful exploration of the complex interplay between language, communication, and public health, offering valuable perspectives and practical guidance for future researchers and practitioners in these fields.

Weight: 550g
Dimension: 234 x 156 (mm)
ISBN-13: 9780367756680

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