Virtual Events Management: Theory and Methods for Event Management and Tourism
Virtual Events Management: Theory and Methods for Event Management and Tourism
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The book "Virtual Events Management" explores the rise of virtual and hybrid events during the COVID-19 pandemic, providing a comprehensive guide to developing and delivering successful online experiences. It offers a practical approach, international case studies, and learning structures to engage stakeholders and practitioners in the events industry.
Format: Paperback / softback
Length: 198 pages
Publication date: 30 August 2023
Publisher: Goodfellow Publishers Limited
The COVID-19 pandemic and subsequent lockdowns have witnessed a remarkable surge in the prevalence of virtual events. Virtual Events Management stands out as a unique text, offering a comprehensive perspective on events, encompassing live events, virtual events, and hybrid formats. It delves into various aspects, examining:
• What are virtual events?
• What are hybrid events?
• How to create an engaging online event experience?
• How to foster stakeholder engagement?
• The practical approach to developing and delivering virtual and hybrid events.
Written in a clear and accessible style, each chapter is structured with a distinct learning framework, featuring objectives, international case studies to illustrate industry best practices, discussion points, and a concluding 'what we have learned' section. This book is part of the Event Management Theory and Methods Series, which explores the extent to which mainstream theory is being employed to shape event-specific theory and influence the fundamental practices of event management and event tourism.
The series introduces the theory, conducts a literature review to showcase its application in the events sector, incorporates examples and case studies authored by researchers and practitioners, and provides practical methods that can be effectively applied in real-world scenarios. Additionally, the series offers online resource materials, making it an invaluable resource for lecturers, students, professionals, agencies, and associations seeking theoretical foundations, reference works, and comprehensive resources to enhance their understanding and expertise in the field.
Series Editor:
Donald Getz, Ph.D., Professor Emeritus, University of Calgary, Canada
Vassilios Ziakas, Principal, Leisure Insights Consultancy, Leeds, U.K.
Dimension: 234 x 156 (mm)
ISBN-13: 9781915097040
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