Virtual Natives: How a New Generation is Revolutionizing the Future of Work, Play, and Culture

The shift from the Digital Age to the Virtual Age is being driven by technology, and Gen Alpha and Z are the leading Virtual Natives. This book explores how Virtual Natives are deploying new technologies, virtualizing relationships and work habits, and evolving their expertise into a full-blown economy. It is a cultural revolution that is redefining the world through technology and virtual worlds.

Format: Hardback
Length: 304 pages
Publication date: 13 September 2023
Publisher: John Wiley & Sons Inc

The transition from the Digital Age to the Virtual Age is a pivotal moment in human history, propelled by technological advancements. At the forefront of this shift are the Virtual Natives, a cohort comprising Gen Alpha and Z individuals. This book aims to provide an introduction to the Virtual Native mindset, explore their socio-cultural and economic experiences, and unravel their expectations of companies seeking to engage, market, or employ them.

In this comprehensive exploration, we delve into the ways in which Virtual Natives are harnessing the new technologies shaping the virtualized world. We examine how relationships and work habits are undergoing virtualization, identifying ten key behaviors that are reshaping the workplace and culture. We also observe how Virtual Natives are evolving their expertise into a full-blown economy, driving innovation and disruption across various industries.

What sets this transformation apart is its magnitude and scope. It represents a cultural revolution, with Virtual Natives as the driving force behind a seismic shift that is redefining the world through technology and virtual realms. This book offers a clear and accessible guide for understanding the future, providing insights into how Virtual Natives navigate a range of cutting-edge technologies, including AI, Augmented and Virtual Reality, gaming, blockchain, and Web3.

As we navigate this rapidly evolving landscape, it is essential to gain a deeper understanding of the Virtual Native cohort and their impact on the future. By reading Virtual Natives, we gain valuable insights into the trends, opportunities, and challenges that lie ahead, enabling us to adapt and thrive in the digital age.

Weight: 594g
Dimension: 159 x 236 x 25 (mm)
ISBN-13: 9781394171354