Virtual Selling: A Quick-Start Guide to Leveraging Video, Technology, and Virtual Communication Channels to Engage Remote Buyers and Close Deals Fast

The global pandemic has caused a shift in sales and business, with virtual selling becoming the new normal. Virtual selling is powerful because it allows you to engage more prospects and customers in less time, at a lower cost, and reducing the sales cycle. Jeb Blount's book "Virtual Selling" teaches you how to leverage video-based technology and virtual communication channels to engage prospects, advance pipeline opportunities, and seal the deal. It includes insights on leveraging human psychology, technical elements, human elements, overcoming fear, delivering engaging demos, and leveraging text messaging for prospecting.

Format: Hardback
Length: 400 pages
Publication date: 07 September 2020
Publisher: John Wiley & Sons Inc

A sudden and unexpected shift occurred in the world, marking a significant turning point. A global pandemic spread rapidly, causing widespread panic and necessitating the implementation of social distancing measures. As a result, the workforce transitioned to remote work, transforming the way businesses operated.

In a matter of days, social gatherings and conferences transitioned to virtual platforms, replacing face-to-face interactions with digital ones. The sales and business landscape underwent a remarkable transformation as professionals were compelled to adapt their approach to prospecting and customer engagement.

Overnight, virtual selling emerged as the new norm, revolutionizing the way businesses conducted sales transactions. It offered a multitude of advantages, including the ability to reach a wider audience, engage with prospects more efficiently, and reduce costs associated with traditional sales methods. However, it also presented unique challenges, such as the difficulty in establishing human connections in a virtual environment and the intimidation many felt when faced with technology and digital tools.

Despite these challenges, virtual selling has become an integral part of the sales landscape, here to stay. It empowers sales professionals to connect with more prospects and customers in less time, at a lower cost, and ultimately shorten the sales cycle.

Virtual Selling is a comprehensive guide that provides valuable insights and strategies for leveraging video-based technology and virtual communication channels to enhance prospect engagement, advance pipeline opportunities, and secure deals. Authored by Jeb Blount, a renowned sales trainer, this book offers a comprehensive system for integrating video, phone, text, live chat, social media, and direct messaging into the sales process. By leveraging the power of video, sales professionals can gain more influence on video calls, deliver engaging and impactful virtual demos and presentations, and employ powerful video messaging strategies to engage hard-to-reach stakeholders.

The book also introduces the Four-Step Video Prospecting Framework, a proven approach for effectively nurturing leads and building relationships with prospects. It emphasizes the importance of personalization, empathy, and effective communication in virtual selling, helping professionals create a meaningful connection with their audience.

In conclusion, the world has undergone a seismic shift, and virtual selling has emerged as a vital tool for businesses to remain competitive and thrive in the new normal. By embracing the power of video and leveraging virtual communication channels, sales professionals can unlock new opportunities, engage with prospects more effectively, and drive sales growth. Virtual Selling is a must-read for anyone looking to stay ahead of the curve and succeed in the ever-evolving sales landscape.

Weight: 534g
Dimension: 149 x 224 x 34 (mm)
ISBN-13: 9781119742715