Janis Teruggi Page,Margaret Duffy
Visual Communication: Insights and Strategies
Visual Communication: Insights and Strategies
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- More about Visual Communication: Insights and Strategies
Visual Communication: Insights and Strategies teaches visual literacy, theory, scholarly critique, and practical application of visuals in professional communication careers. It provides an overview of theoretically-informed literacy and critical analysis of visual communication and demonstrates the ways to assess and apply this knowledge in advertising, public relations, journalism, organizational communication, and intercultural communication.
Format: Paperback / softback
Length: 336 pages
Publication date: 08 July 2021
Publisher: John Wiley & Sons Inc
Visual Communication: Insights and Strategies delves into the realm of visual imagery, encompassing a wide range of contexts such as advertising, news coverage, political discourse, popular culture, and digital and social media technologies. It offers valuable insights into the profound role that visuals play in our ever-evolving social environment and provides practical strategies for harnessing their power.
The authors of this comprehensive book provide an overview of theoretically informed visual literacy and critical analysis, showcasing how this knowledge can be assessed and applied in fields such as advertising, public relations, journalism, organizational communication, and intercultural communication. This important text serves as a valuable resource for undergraduate and graduate courses in visual communication, visual rhetoric, visual literacy, and visual culture.
Through its engaging and practical approach, Visual Communication: Insights and Strategies reveals how to analyze visual imagery, introduces a 3-step process (Research-Evaluate-Create), and combines research, theory, and professional practice of visual communication. It further explores how rhetorical theories can be applied to visual imagery, empowering readers to effectively communicate their messages and engage audiences in meaningful ways.
In conclusion, Visual Communication: Insights and Strategies is a must-read for anyone interested in understanding the power of visual communication and developing effective strategies for leveraging it in various professional contexts. By providing a comprehensive exploration of visual imagery, theoretical foundations, and practical applications, this book equips readers with the knowledge and skills necessary to thrive in the dynamic world of visual communication.
Weight: 724g
Dimension: 183 x 253 x 23 (mm)
ISBN-13: 9781119226475
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