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Lindy Ryan

Visual Data Storytelling with Tableau

Visual Data Storytelling with Tableau

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Information Visualization in Tableau is the first end-to-end, full-color guide to creating powerful, actionable data stories using Tableau, the world's #1 visualization software. Renowned expert Lindy Ryan teaches how to combine Tableau's capabilities with a deep understanding of storytelling and design to communicate the full business implications of data analyses. The book includes exercises and case studies to help readers master the software and craft data stories that inspire action.

Format: Paperback / softback
Length: 272 pages
Publication date: 30 July 2018
Publisher: Pearson Education (US)


This comprehensive guide, written by renowned expert Lindy Ryan, is the first end-to-end, full-color resource for creating powerful and actionable data stories using Tableau, the world's leading visualization software. By seamlessly blending Tableau's remarkable capabilities with a deep understanding of storytelling and design, Ryan empowers you to communicate the full business implications of your data analyses.

Throughout each chapter, Ryan illuminates key aspects of design practice and data visualization, providing step-by-step guidance for applying them in Tableau. She demonstrates how "data stories" differ from traditional storytelling and helps you utilize Tableau to analyze, visualize, and communicate insights that are meaningful to any stakeholder, in any medium.

Information Visualization in Tableau offers hands-on practice with the latest capabilities available through Tableau 10 and the entire Tableau software ecosystem. Ryan's classroom-tested exercises not only help you master the software but also teach you to craft data stories that inspire action.

The book covers a wide range of topics, including:

The visual data storytelling paradigm: Moving beyond static charts to powerful visualizations that combine narrative with interactive graphics.

How to think like a data scientist, storyteller, and designer simultaneously, all within the same project.

Data storytelling case studies: Examining successful, unsuccessful, and ugly examples to learn from best practices and avoid common pitfalls.

Shaping data stories: Blending data science, genre, and visual design to create compelling narratives.

Seven best practices for visual data storytelling and common pitfalls to avoid.

Tricks and hacks you can use with any toolset, not just Tableau.

Whether you're a data analyst, business professional, or aspiring storyteller, Information Visualization in Tableau is an essential resource for unlocking the full potential of data visualization and delivering meaningful insights to your audience. With Ryan's expert guidance and practical exercises, you'll gain the skills and knowledge needed to create data stories that captivate, inform, and inspire action.

Weight: 427g
Dimension: 224 x 174 x 12 (mm)
ISBN-13: 9780134712833

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