Visual Sale: How to Use Video to Explode Sales, Drive Marketing, and Grow Your Business in a Virtual World

The book "The Visual Sale" by Marcus Sheridan provides practical advice and step-by-step instructions for selling over video, as buyers and consumers increasingly demand more visual content. It guides businesses and organizations to build a culture of video and improve their sales numbers, marketing strategy, and customer experience.

Format: Paperback / softback
Length: 220 pages
Publication date: 04 January 2021
Publisher: Ideapress Publishing

In the virtual realm, where deals are often sealed through video, this book by award-winning marketer and author Marcus Sheridan offers invaluable insights. With practical advice and step-by-step instructions, it serves as the ultimate guide to mastering video sales, regardless of one's discomfort with being on camera. The demand for video has surged, surpassing the limitations of mere product descriptions. Buyers and consumers now seek immersive experiences, and businesses and organizations must adapt accordingly. However, many struggle to navigate this transition, lacking a clear roadmap. That's where The Visual Sale comes in, providing a comprehensive guide for building a culture of video and leveraging it to drive sales, marketing, and customer satisfaction.

The book begins by acknowledging the challenges faced by businesses and organizations in embracing video. It highlights the need for a strategic approach, emphasizing the importance of integrating video into every aspect of sales, marketing, and customer engagement. Sheridan provides practical tips and techniques to overcome common barriers, such as fear of being on camera, lack of production skills, and concerns about ROI.

One of the key strengths of The Visual Sale is its comprehensive coverage of video production and distribution. Sheridan walks readers through the entire process, from planning and scripting to shooting and editing. He offers practical advice on camera equipment, lighting, and sound, ensuring that videos are high-quality and visually appealing. Additionally, he discusses various distribution platforms, such as social media, email marketing, and video hosting services, helping businesses reach their target audience effectively.

Throughout the book, Sheridan emphasizes the importance of storytelling in video sales. He encourages businesses to create compelling narratives that connect with their audience on an emotional level. By incorporating storytelling techniques, businesses can capture attention, build trust, and ultimately drive sales. Sheridan provides examples of successful video sales campaigns and shares insights into what makes them effective.

In addition to practical advice, The Visual Sale offers valuable insights into the psychology of video consumption. Sheridan explores how consumers perceive video and how businesses can leverage this knowledge to create engaging content that resonates with their target audience. He discusses the importance of attention spans, visual cues, and storytelling techniques in capturing and retaining viewers' attention.

The book also includes case studies and examples from real-world businesses that have successfully integrated video into their sales and marketing strategies. These case studies provide practical insights and inspiration for businesses looking to embark on their video journey.

In conclusion, The Visual Sale is a must-read for businesses and organizations seeking to leverage video for sales, marketing, and customer engagement. With its practical advice, step-by-step instructions, and comprehensive coverage of video production and distribution, it provides a clear roadmap for building a culture of video and driving dramatic improvements to sales numbers, marketing strategy, and overall customer experience. Whether you are a seasoned marketer or just starting, this book will empower you to embrace the power of video and succeed in the virtual world.

Weight: 410g
Dimension: 154 x 228 x 24 (mm)
ISBN-13: 9781646870189