Vivendi: A Key Player in Global Entertainment and Media

This book explores Vivendi,a French mass media conglomerate,and its socio-economic trends,including its role as a global player in the entertainment and cultural industries. It examines Vivendi's involvement in various sectors,such as recorded music,pay television,publishing,video games,advertising,and telecommunications,and highlights its strategies in African markets and Italy.

Format: Paperback / softback
Length: 116 pages
Publication date: 31 May 2023
Publisher: Taylor & Francis Ltd

This comprehensive book delves into the intricate socio-economic trends that have shaped Vivendi, the renowned French mass media conglomerate, and explores how these trends have guided its development and evolution. Author Philippe Bouquillion takes a deep dive into the diverse sectors in which Vivendi operates, examining the industrial, financial, globalization, and public policy issues that impact its operations. With a particular focus on recorded music, pay television, publishing, video games, advertising, and telecommunications, Bouquillion sheds light on Vivendi's role as a prominent global player in the entertainment and cultural industries.

Through its dominant position as the world's number one recorded music company through Universal Music Group, Vivendi has established itself as a key player on the global stage. The book highlights Vivendi's involvement in various national markets, including its notable strategies in African markets and its significant impact in the telecommunications and television markets in Italy.

This book is a valuable resource for students, scholars, and researchers interested in global media, media and cultural industries, as well as political economy. It offers a comprehensive analysis of Vivendi's strategies, challenges, and opportunities, providing insights into the complex dynamics of the media and entertainment industry.

Weight: 453g
Dimension: 216 x 138 (mm)
ISBN-13: 9780367557836