Andrea De Ventura Rajab
Wahrnehmung von Businessjargon: Ein Experiment zur Wirkung von Businessjargon bei Fuhrungskraften
Wahrnehmung von Businessjargon: Ein Experiment zur Wirkung von Businessjargon bei Fuhrungskraften
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- More about Wahrnehmung von Businessjargon: Ein Experiment zur Wirkung von Businessjargon bei Fuhrungskraften
Format: Paperback / softback
Length: 90 pages
Publication date: 01 September 2023
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Wer so spricht, klingt irgendwie wichtig und professionell und wer dazu gehören will, muss den Jargon beherrschen. Die Versuchsbedingungen wurden dabei möglichst realitätsgetreu gestaltet um auch die Frage zu beleuchten, inwiefern nonverbale Signale wie Aussehen, Mimik und Gestik die Eindrucksbildung beeinflussen.
Dimension: 210 x 148 (mm)
ISBN-13: 9783658424343
Edition number: 1. Aufl. 2023
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