Professor MarcelDanesi
Warning Signs: The Semiotics of Danger
Warning Signs: The Semiotics of Danger
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Warning signs are all around us, but they are often read as provocations and challenges. This book examines and evaluates the signs, symbols, narratives, and other semiotic strategies humans have used to communicate danger, from paleolithic cave art to nuclear waste. It calls on linguists, semioticians, and agencies to work together to more clearly communicate warnings about the dangers we have left behind to civilizations beyond the semiotic gap.
Format: Hardback
Length: 192 pages
Publication date: 13 January 2022
Publisher: Bloomsbury Publishing PLC
Warning signs are all around us, from the lavish adornment of tombs in ancient Egypt with signs and symbols warning of dire consequences to the challenges often read as provocations. This book examines and evaluates the various semiotic strategies humans have used to communicate danger throughout history, from paleolithic cave art to modern-day warnings about nuclear waste, carbon emissions, and other pollution. Marcel Danesi explores how danger has been encoded in language, discourse, and symbolism, and proposes a plan for a more effective semiotizing of risk and peril. He calls on linguists, semioticians, and agencies to face up to their collective responsibilities and work together to more clearly communicate vitally important warnings about the dangers we have left behind for civilizations beyond the semiotic gap.
Warning signs are all around us, from the lavish adornment of tombs in ancient Egypt with signs and symbols warning of dire consequences to the challenges often read as provocations. This book examines and evaluates the various semiotic strategies humans have used to communicate danger throughout history, from paleolithic cave art to modern-day warnings about nuclear waste, carbon emissions, and other pollution. Marcel Danesi explores how danger has been encoded in language, discourse, and symbolism, and proposes a plan for a more effective semiotizing of risk and peril. He calls on linguists, semioticians, and agencies to face up to their collective responsibilities and work together to more clearly communicate vitally important warnings about the dangers we have left behind for civilizations beyond the semiotic gap.
Weight: 452g
Dimension: 164 x 241 x 20 (mm)
ISBN-13: 9781350178298
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