"We Are Not Scared to Die": Julius Malema and the New Movement for African Liberation

Julius Malema and the Economic Freedom Fighters (EFF) have emerged in South African politics with a radical, militant, and revolutionary stance, fighting against colonialism, imperialism, racism, and sexism. Their social media studies during the 2019 South African general election season showcase their eye-opening, controversial, and humorous rhetoric, as well as the unfiltered reaction of their audiences, particularly the poor black majority. The EFF is part of an international protest movement, drawing connections between the South African and African American experiences of white hegemony. This research demonstrates that Malema's rhetoric has solidified the EFF as a leading force in the new movement for African liberation, making him a highly controversial political figure in South Africa, Africa, and potentially the world.

Format: Hardback
Length: 238 pages
Publication date: 16 September 2021
Publisher: Peter Lang Publishing Inc

The charismatic Julius Malema and the Economic Freedom Fighters (EFF) have made an explosive entrance onto the South African political landscape, promising to liberate South Africans from the grip of oppressive systems with their radical, militant, and revolutionary stance. Their unwavering commitment to combatting the four evils of this world, including colonialism, imperialism, racism, and sexism, has earned them a reputation as saviors, while instilling fear in the hearts of the white monopoly capitalists, including their African conspirators, who are labeled sell-outs.

This book explores the captivating world of Julius Malema and the EFF through two comprehensive social media studies. It delves into Malema's eye-opening, controversial, and often humorous rhetoric, as well as the unfiltered reactions of his audiences during the 2019 South African general election season. Malema's discourse is analyzed within the rich tapestry of South Africa's historical, cultural, and socio-political context, with a special focus on the marginalized black majority.

The EFF is part of a broader international protest movement, and there are connections drawn between the South African and African American experiences, both of which have been severely impacted by an international system of white hegemony. This research demonstrates that Julius Malema's fiery and witty rhetoric has solidly positioned the EFF at the forefront of a new movement for African liberation. As Malema famously stated, "The time for reconciliation is over; now is the time for justice," solidifying him as one of the most controversial political figures in South Africa, Africa, and potentially even the world.

In conclusion, this book offers a deep dive into the world of Julius Malema and the EFF, shedding light on their radical politics, captivating rhetoric, and unwavering commitment to social justice. It serves as a valuable contribution to understanding the dynamics of South African politics and the broader African liberation struggle.

Weight: 433g
Dimension: 225 x 150 (mm)
ISBN-13: 9781433183553
Edition number: New ed