Web3 Marketing: A Handbook for the Next Internet Revolution

Web3 Marketing: A Handbook for the Next Internet Revolution is a must-read for professionals looking to understand the next era of the internet and start building. It provides a clear, nontechnical guide to the history, key concepts, and still-evolving landscape of Web3, and how it transforms time-tested approaches to marketing and brand-building.

Format: Hardback
Length: 240 pages
Publication date: 30 May 2023
Publisher: John Wiley & Sons Inc

Web3 Marketing: A Handbook for the Next Internet Revolution is the ultimate guide for anyone seeking to comprehend the forthcoming era of the internet and embark on the journey of building. Beyond the sensational hype and headlines surrounding cryptocurrencies and NFTs, a genuine revolution is underway: the emergence of new technologies for owning, transferring, and organizing value heralds the long-overdue demise of an internet where a handful of giant corporations control data and power, opening up a new frontier for products, services, and applications where ownership and control rightfully belong to creators, builders, and users.

With her extensive experience as the former CMO of ConsenSys and the founder and CEO of renowned web3 marketing firm Serotonin, Amanda Cassatt stands in a unique position to unravel this captivating story. In this remarkable, nontechnical guide, Cassatt delves into the history, key concepts, and ever-evolving landscape of Web3, providing a comprehensive understanding of how it revolutionizes traditional marketing and brand-building strategies. She sheds light on how Web3 transforms the way we engage with communities, offering valuable insights for professionals at all stages of their Web3 careers, whether they are already actively involved in Web3, exploring its implications for their businesses, or contemplating a leap into this new realm.

For those seeking to stay ahead of the curve and grasp the intricacies of the next internet revolution, Web3 Marketing: A Handbook for the Next Internet Revolution is an absolute must-read. It is a valuable resource for professionals across industries, empowering them with the knowledge and tools necessary to thrive in this rapidly evolving landscape. Whether you are an entrepreneur, marketer, or simply interested in understanding the future of technology, this book offers a comprehensive and insightful perspective that will leave you inspired and prepared for the challenges and opportunities that lie ahead.

Weight: 416g
Dimension: 156 x 236 x 25 (mm)
ISBN-13: 9781394171958