Wellness Culture: How the Wellness Movement has been used to Empower, Profit and Misinform

Wellness has become synonymous with yoga, meditation, and other forms of self-care, and has been commercialized to a trillion-dollar industry. This book explores the emergence of wellness culture as a countercultural movement to a trillion-dollar industry, examining the social, economic, and political conditions that enabled it to assume mainstream cultural significance. It also explores the role of the internet in making wellness more accessible to consumers, while questioning who wields influence in these digital spaces.

Format: Paperback / softback
Length: 244 pages
Publication date: 26 October 2022
Publisher: Emerald Publishing Limited

Wellness has seamlessly merged with yoga, meditation, and various self-care practices, becoming an integral part of modern lifestyles. Over the past six decades, this alternative approach to medicine has gradually integrated with consumer culture, resulting in its commercialization to an unprecedented extent. The term "wellness" has now become synonymous with a vast industry that offers exclusive products and services, catering to the growing demand for holistic well-being.

This captivating book delves into the origins of wellness culture as a countercultural movement, evolving into a multi-billion-dollar industry. It explores the social, economic, and political factors that have contributed to the mainstream cultural significance of wellness. Furthermore, it examines the profound impact of the internet on making wellness more accessible to consumers, while raising important questions about the power dynamics in these digital spaces.

Wellness Culture is a vital resource for anyone seeking to understand the multifaceted aspects of wellness and its profound influence on society. It offers an in-depth yet accessible examination of how wellness has been weaponized during the COVID-19 pandemic, spreading medical misinformation, conspiratorial thinking, and political extremism. By shedding light on these critical issues, this book empowers readers to navigate the complexities of the wellness landscape and make informed decisions about their own well-being.

Weight: 248g
Dimension: 128 x 197 x 19 (mm)
ISBN-13: 9781802624687