Wellness in Whiteness: Biomedicalization and the Promotion of Whiteness and Youth among Women

This book explores the social and ethical implications of the globalization of emerging skin-whitening and anti-ageing biotechnology, examining technical reports, print, and online advertisements from pharmaceutical and cosmetics companies. It reveals the dynamics of racialization and biomedicalization at work, appealing to social scientists interested in gender, race, ethnicity, biotechnology, and embodiment.

\n Format: Hardback
\n Length: 110 pages
\n Publication date: 17 September 2019
\n Publisher: Taylor & Francis Inc
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This book delves into the profound social and ethical ramifications of the global proliferation of emerging skin-whitening and anti-aging biotechnology. Employing an interdisciplinary theoretical framework and a rigorous content analysis methodology rooted in cultural studies, sociology of knowledge, history of colonial medicine, and critical race theory, it scrutinizes technical reports, as well as print and online advertisements from pharmaceutical and cosmetics companies promoting skin-whitening products. With meticulous attention to the allure of 'ageless beauty,' 'brightened, youthful skin,' and purported solutions to 'pigmentation problems for non-white women,' the author uncovers the intricate dynamics of racialization and biomedicalization at play. As a study of a significant segment of the globalized health and wellness industries, which necessitates active consumer involvement in the biomedicalization of their own bodies, Wellness in Whiteness will captivate social scientists with a keen interest in gender, race and ethnicity, biotechnology, and embodiment.

This book explores the intricate social and ethical implications of the global proliferation of emerging skin-whitening and anti-aging biotechnology. Utilizing an interdisciplinary theoretical framework and a rigorous content analysis methodology rooted in cultural studies, sociology of knowledge, history of colonial medicine, and critical race theory, it scrutinizes technical reports, as well as print and online advertisements from pharmaceutical and cosmetics companies promoting skin-whitening products. With meticulous attention to the allure of 'ageless beauty,' 'brightened, youthful skin,' and purported solutions to 'pigmentation problems for non-white women,' the author uncovers the intricate dynamics of racialization and biomedicalization at play. As a study of a significant segment of the globalized health and wellness industries, which necessitates active consumer involvement in the biomedicalization of their own bodies, Wellness in Whiteness will captivate social scientists with a keen interest in gender, race and ethnicity, biotechnology, and embodiment.

\n Weight: 328g\n
Dimension: 162 x 240 x 13 (mm)\n
ISBN-13: 9780815377436\n \n