Wellness in Whiteness: Biomedicalization and the Promotion of Whiteness and Youth among Women

This book explores the social and ethical implications of the globalization of emerging skin-whitening and anti-ageing biotechnology, examining technical reports, print, and online advertisements from pharmaceutical and cosmetics companies. It reveals the dynamics of racialization and biomedicalization at work, appealing to social scientists interested in gender, race, ethnicity, biotechnology, and embodiment.

\n Format: Paperback / softback
\n Length: 110 pages
\n Publication date: 19 September 2019
\n Publisher: Taylor & Francis Inc
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This book delves into the profound social and ethical implications of the global proliferation of emerging skin-whitening and anti-aging biotechnology. Employing an interdisciplinary theoretical framework and a rigorous content analysis methodology rooted in cultural studies, sociology of knowledge, history of colonial medicine, and critical race theory, it scrutinizes technical reports, as well as print and online advertisements from pharmaceutical and cosmetics companies promoting skin-whitening products. With meticulous attention to the allure of 'ageless beauty,' 'brightened, youthful skin,' and purported solutions to 'pigmentation problems for non-white women,' the author uncovers the intricate dynamics of racialization and biomedicalization at play. As a study of a significant sector within the globalized health and wellness industries, which necessitates active consumer participation in the biomedicalization of their own bodies, Wellness in Whiteness holds immense appeal to social scientists with interests in gender, race and ethnicity, biotechnology, and embodiment.

This book explores the complex social and ethical implications of the global proliferation of emerging skin-whitening and anti-aging biotechnology. Drawing from an interdisciplinary theoretical framework and employing a rigorous content analysis methodology rooted in cultural studies, sociology of knowledge, history of colonial medicine, and critical race theory, it critically examines technical reports, as well as print and online advertisements from pharmaceutical and cosmetics companies promoting skin-whitening products. With a keen eye on the promises of 'ageless beauty,' 'brightened, youthful skin,' and purported solutions to 'pigmentation problems for non-white women,' the author uncovers the intricate dynamics of racialization and biomedicalization at play. As a study of a significant sector within the globalized health and wellness industries, which necessitates active consumer participation in the biomedicalization of their own bodies, Wellness in Whiteness holds immense appeal to social scientists with interests in gender, race and ethnicity, biotechnology, and embodiment.

\n Weight: 186g\n
Dimension: 158 x 233 x 7 (mm)\n
ISBN-13: 9780815377443\n \n