Wellness Management in Hospitality and Tourism

The global wellness industry is valued at $4.4 trillion, and wellness in hospitality and tourism is one of the fastest-growing travel segments. Wellness Management in Hospitality and Tourism is the first text to discuss and evaluate the design, operation, and management of wellness events in food service, hospitality, and tourism businesses. It also identifies and describes wellness customer segments and provides students with the skills and knowledge to become leaders in the development of this new wave of exciting, nutritious, safe, and profitable health and wellness products, services, and practices.

Format: Paperback / softback
Length: 256 pages
Publication date: 31 October 2022
Publisher: Goodfellow Publishers Limited

The global wellness industry is currently valued at an astonishing $4.4 trillion, and wellness in hospitality and tourism is one of the fastest-growing travel segments. Wellness Management in Hospitality and Tourism is the first text that delves into the design, operation, and management of wellness events in food service, hospitality, and tourism businesses. It also evaluates the implementation of wellness management programs in these sectors. Moreover, it identifies and describes wellness customer segments within these businesses. Comprising 14 chapters, one for every week of a semester, this text provides students with the skills and knowledge to become leaders in the development of this new wave of exciting, nutritious, safe, and profitable health and wellness products, services, and practices. Packed with international case studies and written in a user-friendly style, Wellness Management in Hospitality and Tourism examines the following key areas and more:

Typologies, scope, and segments in health and wellness
Management of wellness amenities and facilities in food service, hospitality, and tourism businesses
Analysing and managing health and wellness programs and offerings in food service, hospitality, and tourism businesses
Health and wellness food and beverage trends
Wellness during crises and pandemics
The Future of wellness management in food service, hospitality, and tourism businesses

This comprehensive text is a valuable resource for students, professionals, and anyone interested in the growing field of wellness management in hospitality and tourism. It offers a comprehensive understanding of the trends, challenges, and opportunities in this industry, and provides practical insights and strategies for success.

Dimension: 254 x 165 (mm)
ISBN-13: 9781915097224