Skip to product information
1 of 1

Dr Emily Falk

What We Value: The Neuroscience of Choice and Change

What We Value: The Neuroscience of Choice and Change

💎 Earn 80 Points (£0.80) on this item.

Regular price £16.10 GBP
Regular price £22.00 GBP Sale price £16.10 GBP
Sale Sold out
Taxes included. Shipping calculated at checkout.

YOU SAVE £5.90

  • Condition: Brand new
  • UK Delivery times: Usually arrives within 2 - 3 working days
  • UK Shipping: Fee starts at £2.39. Subject to product weight & dimension

Bulk ordering. Want 15 or more copies? Get a personalised quote and bigger discounts. Learn more about bulk orders.

  • More about What We Value: The Neuroscience of Choice and Change

Angela Duckworth's book GRIT reveals how to make better decisions by understanding how our brains work. Robert Cialdini's book INFLUENCE explains how our choices shape who we are. Emily Falk's book introduces a new paradigm for understanding why we do what we do, blending award-winning research with real-life stories. She illuminates how our values shape our sense of self, how status, community, and culture rewire our minds, and how we can use this knowledge to create new opportunities in all areas of our lives.

Format: Hardback
Length: 304 pages
Publication date: 10 April 2025
Publisher: Profile Books Ltd


One of my favorite neuroscientists, ANGELA DUCKWORTH, author of GRIT, a leading expert in the science of how we make decisions, reveals how to make better ones. TELEGRAPH Intellectually penetrating and beautifully written. ROBERT CIALDINI, author of INFLUENCE Our choices shape who we are - but what determines how we make our choices? In the tumult of everyday life, it's easy to slip into old habits, make choices without thinking, and forget good advice. The key to both changing ourselves and persuading others is not working harder - but better understanding how our brains work. Here, pioneering neuroscientist Emily Falk introduces a new paradigm for understanding why we do what we do. Blending award-winning research with real-life stories, she reveals the hidden calculations that control our daily decision-making. She illuminates how our values shape our sense of self; how status, community, and culture rewire our minds; and how we can use this knowledge to create new opportunities in all areas of our lives. Whether we want to embrace new behaviors or become more effective communicators, Falk offers practical insights on how to apply feedback, focus attention, and get in sync with others. This is the essential guide to working with your brain to achieve fulfilling choices and lasting change.

Weight: 498g
Dimension: 242 x 163 x 29 (mm)
ISBN-13: 9781800814653
Edition number: Main

UK and International shipping information

UK Delivery and returns information:

  • Delivery within 2 - 3 days when ordering in the UK.
  • Shipping fee for UK customers from £2.39. Fully tracked shipping service available.
  • Returns policy: Return within 30 days of receipt for full refund.

International deliveries:

Shulph Ink now ships to Australia, Belgium, Canada, France, Germany, Ireland, Italy, India, Luxembourg Saudi Arabia, Singapore, Spain, Netherlands, New Zealand, United Arab Emirates, United States of America.

  • Delivery times: within 5 - 10 days for international orders.
  • Shipping fee: charges vary for overseas orders. Only tracked services are available for most international orders. Some countries have untracked shipping options.
  • Customs charges: If ordering to addresses outside the United Kingdom, you may or may not incur additional customs and duties fees during local delivery.
View full details