What's in It for Them?: 9 Genius Networking Principles to Get What You Want by Helping Others Get What They Want

Joe Polish, the "most connected person on the planet," offers a simple question to change the conversation and deepen rapport: "Whats in it for them?" His book provides a guide to building genuine and generous relationships, overcoming intimidation tactics, and thriving in business without neglecting relationships, based on his own experience and approach to rapport-building.

Format: Paperback / softback
Length: 280 pages
Publication date: 03 October 2023
Publisher: Hay House UK Ltd

The Wall Street Journal Bestseller!

In a world where networking and entrepreneurship advice abound, it's more important than ever to discern what's authentic. Unfortunately, taking the wrong advice can lead to superficial connections, transactional relationships, and unsatisfying interactions with others. However, as entrepreneur and marketer extraordinaire Joe Polish has discovered, there's a simple yet powerful way to overcome this challenge: asking "What's in it for them?"

In his book, "Whats in It for Them?" Polish addresses the issue of personal and professional disconnection head-on, providing entrepreneurs with a comprehensive guide on how to deepen rapport and connect with others. He offers valuable insights on identifying and reducing their suffering, updating Dale Carnegie's principles to win the right friends and influence the right people, overcoming intimidation tactics to find true appreciation in relationships, building character for better results than capabilities alone can provide, and using basic marketing principles to find true love.

Polish's journey began with his struggles with trauma and addiction, which led him to a disconnected life. However, after getting sober in recovery, he dedicated years to developing his genuine and generous approach to building rapport. His transformation from a dead-broke carpet cleaner to being dubbed "the most connected person on the planet" is a testament to his success.

Through his book, Polish aims to help givers of the world thrive in business without neglecting their relationships. He believes that by focusing on the needs and desires of others, entrepreneurs can create meaningful connections and build long-lasting, mutually beneficial relationships. "Whats in It for Them?" offers a roadmap for entrepreneurs to achieve success while maintaining a healthy balance between their personal and professional lives.

Whether you're a seasoned entrepreneur or just starting your journey, this book is a must-read for anyone seeking to deepen their connections, build meaningful relationships, and achieve success in business. So, what's in it for you? Discover the power of asking "What's in it for them?" and start building a more connected and fulfilling life today!

Weight: 270g
Dimension: 134 x 216 x 20 (mm)
ISBN-13: 9781837821020