What's on the Grille?: Car Badges and Marques

The distinctive features of cars, such as grilles and badges, used to be easy to identify, but these days are gone. However, the history of these identifying features lives on for those with an inquisitive mind. Some marques, such as Aston Martin, only ever had one badge, while others went through a range of insignia over the years. The names of these companies have equally fascinating stories, with some, like Ford, derived from the names of their founders, and local history playing a role in the naming of companies such as Lada. This book tells the stories of many of these names and badges, detailing their origins and development and accompanied by a range of interesting illustrations.

Format: Paperback / softback
Length: 96 pages
Publication date: 15 March 2022
Publisher: Amberley Publishing

Once upon a time, distinguishing one car make from another was a straightforward task. All it took was a glance at the grille or a distinctive badge to identify the vehicle. However, those days have long passed, and the era of easily recognizable car logos has come to an end. Nevertheless, the rich history of these identifying features continues to captivate those with an inquisitive mind.

Some car marques, like Aston Martin, have maintained a single badge throughout their existence, while others have undergone numerous changes in their insignia over the years. Some badges, such as Ferrari, were inspired by local heraldic devices, while others were based on national flags. The names of these companies also have intriguing stories behind them. Some, like Ford, were derived from the names of their founders, while others were influenced by local history, as seen in the case of Lada.

This book delves into the stories of many of these names and badges, providing a detailed account of their origins and development. It is accompanied by a collection of captivating illustrations that enhance the reader's experience. Whether you are a car enthusiast or simply interested in the history of branding, this book offers a fascinating glimpse into the world of car logos and their significance.

Weight: 282g
Dimension: 235 x 248 x 12 (mm)
ISBN-13: 9781398103528