What's Your Digital Business Model?: Six Questions to Help You Build the Next-Generation Enterprise

Format: Hardback
Length: 256 pages
Publication date: 08 May 2018
Publisher: Harvard Business Review Press

Digital transformation goes beyond the realm of technology; it encompasses profound change. In the dynamic landscape of the digital economy, simply adapting management strategies that once propelled success is insufficient. Recognizing the threat posed by digital and the immense potential it offers, leaders and managers grapple with a lack of a common language and a comprehensive framework to effectively assess and respond to these challenges. They struggle to comprehend the intricacies of their digital business model.

In this concise and pragmatic guide, esteemed digital research leaders Peter Weill and Stephanie Woerner from the MIT Center for Information Systems Research (CISR) present a robust yet accessible framework that has been extensively tested across global senior management teams. Drawing from years of in-depth study, the authors unveil that digitization is reshaping companies' business models along two critical dimensions: transitioning from value chains to digital ecosystems and sharpening their understanding of end customers' needs. When viewed in conjunction, these dimensions yield four distinct business models, each possessing unique capabilities.

The book then unfolds six essential driving questions, presented in separate chapters, to assist managers and executives in clarifying their current position within the evolving digital business landscape and identifying the necessary steps to transition towards a higher-value digital business model. Laden with straightforward self-assessments, inspiring examples, and insightful financial analyses that unveil profit-making opportunities, this intelligent book empowers readers to confront challenges, seize opportunities, and develop winning digital strategies.

Weight: 468g
Dimension: 241 x 167 x 23 (mm)
ISBN-13: 9781633692701