When Does the Mind-Bending Start?: The Life and Times of World of Twist

The incredible inside story of World of Twist, the greatest lost band of all time, as told by co-founder Gordon King.

Format: Hardback
Length: 288 pages
Publication date: 26 May 2022
Publisher: Bonnier Books Ltd

World of Twist, a band that defied categorization and captured the hearts of music enthusiasts, emerged as a force to be reckoned with in the early 1990s. Despite their undeniable talent and unique sound, they remained criminally underrated, often overshadowed by the more mainstream genres of the time. However, those who had the privilege of experiencing their music knew that they were something special, a moment in time that deserved to be celebrated.

The band's co-founder, guitarist, and principal songwriter, Gordon King, has written a captivating book titled When Does the Mind-Bending Start? that delves into the untold story of World of Twist. In this memoir, King takes readers on a journey through the band's rise to fame and subsequent fall, revealing the jealousy, anguish, and personal demons that plagued the clashing personalities of King and the band's late singer, Tony Ogden.

World of Twist was a group of retro futurists, psychedelic adventurers, and cosmic tunesmiths who defied convention and pushed the boundaries of music. Their sound was a fusion of genres, combining elements of indie rock, psychedelic pop, and electronica, creating a unique and captivating sound that was unlike anything else in the industry. The band's music was characterized by its infectious melodies, intricate guitar riffs, and thought-provoking lyrics, which often explored themes of love, loss, and the search for meaning in a chaotic world.

Despite their undeniable talent, World of Twist faced a series of near-misses and setbacks that threatened to derail their career. They were too late for the Madchester scene, too early for Britpop, and too unconventional to be easily pigeonholed. This led to a demoralizing string of near-misses and what-ifs, as the band struggled to find their place in the music industry. However, they refused to give up, and their determination and resilience ultimately paid off.

World of Twist's music resonated with people from all walks of life, and their live performances were legendary. They had a loyal fan base that followed them from gig to gig, and their shows were filled with energy, passion, and a sense of adventure. The band's stage presence was magnetic, and their ability to connect with their audience on a deep emotional level was truly remarkable.

In When Does the Mind-Bending Start?, Gordon King takes readers behind the scenes of the band's journey, sharing intimate details about their creative process, personal struggles, and the challenges they faced. He sheds light on the jealousy and tension that existed between King and Ogden, as well as the personal demons that each member of the band battled. The book is a memoir of tragedy and triumph, comedy and drama, demise and recovery.

Through his storytelling, King paints a vivid portrait of the band's members, their personalities, and their relationships. He reveals the sacrifices they made to pursue their dreams, the struggles they faced in the music industry, and the unwavering support they received from their fans. The book is also filled with memorable quotes and anecdotes, providing a glimpse into the band's creative process and the inspiration behind their music.

World of Twist's legacy continues to inspire and influence musicians to this day. Their music has been covered by countless artists, and their influence can be heard in the work of bands like MGMT, Arctic Monkeys, and even modern-day pop stars like Dua Lipa. Their story serves as a reminder that talent, determination, and a unique vision can lead to success, even in the face of adversity.

In conclusion, World of Twist was a band that defied categorization and left an indelible mark on the music industry. Their talent, determination, and unique vision propelled them to fame, but their journey was not without its challenges. Gordon King's memoir, When Does the Mind-Bending Start?, provides a captivating inside story of the band's rise to fame and subsequent fall, shedding light on the personal demons that plagued the members and their unwavering support from their fans. The book is a testament to the power of music and the resilience of the human spirit.

Weight: 515g
Dimension: 240 x 162 x 29 (mm)
ISBN-13: 9781788705387