Why Innovation Fails: And how to succeed in seven steps

This book explores the dos and don'ts of sustainable corporate innovation, highlighting the most common pitfalls in the innovation process and emphasizing the importance of embracing uncertainty, seizing opportunities, and recognizing threats in good time to remain successful.

Format: Hardback
Length: 320 pages
Publication date: 14 July 2022
Publisher: Lannoo Publishers

Exploring the dos and don'ts of sustainable corporate innovation, this comprehensive book delves into the most common mistakes and pitfalls encountered in the innovation process. In today's rapidly changing business landscape, organizations must adapt and respond swiftly to remain competitive. To achieve this, it is essential to adopt a forward-thinking mindset and proactively identify future trends, opportunities, and threats. By embracing uncertainty, seizing new opportunities, and recognizing potential challenges in a timely manner, organizations can gain a competitive edge and build resilience.

Through the author's insightful and knowledgeable text, readers will gain a deeper understanding of the technological advancements shaping the next decade. They will discover practical strategies and techniques to turn this insight into a concrete approach that will enable companies and organizations to innovate successfully and create a sustainable future.

This book is a valuable resource for executives, managers, and entrepreneurs seeking to drive innovation and growth in their organizations. It provides valuable insights and practical tools to navigate the complexities of sustainable corporate innovation and build a resilient and thriving business in the years to come.

Weight: 644g
Dimension: 180 x 246 x 24 (mm)
ISBN-13: 9789401478465