Why Now?: Because your prospects should have been customers yesterday

Michael Humblet's book "Why Now?" teaches how to create the right pitch to maximize impact and speed up prospect conversion into customers. He shares the five elements needed to turn prospects into customers and provides a blueprint for describing offers in sales pitches, websites, brochures, and sales offers.

Format: Paperback / softback
Length: 210 pages
Publication date: 15 June 2023
Publisher: Lannoo Publishers

In the ever-evolving world of sales, crafting the perfect pitch is crucial to maximizing your impact and accelerating the conversion of prospects into customers. Michael Humblet, a renowned sales expert, is here to guide you on this journey. In his book, "Why Now?," Humblet teaches you how to tailor sales and closing techniques to the specific needs of your prospects, ultimately formulating the ultimate sales pitch.

One of the key challenges that Humblet encounters in his client companies is the failure to address the fundamental question: "Why should a customer buy from you today?" This question is at the heart of every successful sales pitch, and Humblet emphasizes its importance throughout the book.

Many businesses know how to identify prospects but struggle to create a compelling story that resonates with individual customers. Humblet's clients are eager to learn how to speed up the sales process and close more deals, and "Why Now?" provides them with the tools they need to achieve their goals.

Within the pages of this book, Humblet shares the five essential elements that are necessary to turn prospects into customers. He provides case studies and before-and-after examples to illustrate his points, offering a blueprint for how to best describe your offer in a sales pitch, website, brochure, or sales offer. Humblet also provides proven tools and techniques to close deals, helping you create the ultimate sales flow.

By following the principles outlined in "Why Now?," you will gain the confidence to present your offer in a way that resonates with your prospects and drives them towards a successful conclusion. Whether you are a seasoned sales professional or just starting in the field, this book is a valuable resource that will help you achieve your sales goals and propel your career forward.

So, why wait? Take the first step towards creating the ultimate sales pitch and turning prospects into customers by picking up a copy of "Why Now?." Let Humblet's expertise and guidance lead you to success in the world of sales.

Weight: 407g
Dimension: 240 x 170 (mm)
ISBN-13: 9789401488402