Why Populism?: Political Strategy from Ancient Greece to the Present

Populism is the result of a hidden strategic calculus that appeals directly to the people through mass communication, offering a quicker, cheaper, and more effective strategy for winning and keeping power than working through a political party.

Format: Hardback
Length: 250 pages
Publication date: 31 January 2023
Publisher: Cambridge University Press

The ascent of populist figures like Donald Trump is often attributed to the changing values and policy preferences of voters, known as the demand side. However, the story of populism is incomplete without considering the supply side, which encompasses the factors that fuel and shape populist movements. In his book, "Why Populism Shifts the Public Debate on Populism and Examines the Other Half of the Equation: The Supply Side," Kenny delves into the complex dynamics of populism, exploring its origins, evolution, and impact on contemporary politics.

According to Kenny, understanding the rise of populism requires an understanding of the costs associated with different strategies for winning and maintaining power. He argues that populism, which involves appealing directly to the people through mass communication, can be a quicker, cheaper, and more effective strategy for aspiring leaders compared to working through traditional political parties. Kenny's book takes a deep dive into the long history of populism in the West, tracing its roots from Ancient Greek times to the present. He demonstrates that the economic laws of populism remain constant throughout history, regardless of the political, social, or economic context.

One of the key themes of Kenny's book is the notion that populism is not merely a reaction to economic inequality or social exclusion. Instead, he argues that populism is a strategic response by political actors to the challenges of contemporary politics. Populists exploit the sense of disillusionment and frustration among voters, tapping into their desire for change and their belief that traditional institutions are failing to serve their interests. Kenny also explores the role of media and social media in shaping public opinion and amplifying the voices of populist leaders. He argues that the media's focus on sensationalism and clickbait headlines can contribute to the rise of populism by providing a platform for fringe ideas and narratives to gain traction.

Furthermore, Kenny examines the political consequences of populism, including the erosion of democratic norms, the rise of authoritarianism, and the potential threat to national security. He argues that populist movements can undermine the legitimacy of democratic institutions, leading to a decline in trust and confidence in the political system. Kenny also highlights the importance of countering populism through education, dialogue, and political engagement. He suggests that policymakers and civic leaders should work to address the underlying issues that fuel populism, such as economic inequality, social exclusion, and political polarization, to prevent the further spread of populist movements.

In conclusion, Kenny's book "Why Populism Shifts the Public Debate on Populism and Examines the Other Half of the Equation: The Supply Side" is a valuable contribution to the study of populism. By exploring the demand and supply side of populism, Kenny provides a comprehensive and nuanced understanding of this political phenomenon. His book challenges traditional narratives and offers a fresh perspective on the factors that drive and shape populist movements. Whether you are a political analyst, a concerned citizen, or an aspiring leader, this book is a must-read for anyone interested in understanding the complex dynamics of populism and its impact on contemporary politics.

ISBN-13: 9781009275293