Why Smart People Make Bad Food Choices

The author, Jack Bobo, is a food psychology expert with over 20 years of experience advising four U. S. Secretaries of State on food and agriculture. He explains how the psychology of food has been controlling us and offers practical tips for developing healthy meal plans and delivering more balanced diets. The book is a must-read for anyone trying to understand the mysteries behind the food choices and eating habits of today's consumer.

\n Format: Paperback / softback
\n Length: 244 pages
\n Publication date: 11 May 2021
\n Publisher: Mango Media
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Harnessing the Psychology of Food for a Healthy Lifestyle

“This is an essential read for those of us trying to understand the mysteries behind the food choices and eating habits of today's consumer.” – Stephen M. Ostroff, MD, former deputy commissioner, Food and Veterinary Medicine, FDA

2021 International Book Awards finalist in Health: Diet & Exercise #1 New Release in Vitamins, Food Counters, Vitamins & Supplements, and Agriculture & Food Policy

Author and CEO Jack Bobo is a food psychology expert with over 20 years of advising four U.S. Secretaries of State on food and agriculture. He's here to personally guide you on smarter food choices and improve your quality of life.

Overweight America.

We have access to more nutrition facts and diet plans now than ever before. Consumers have never known more about nutrition and yet have never been more overweight. For most Americans, maintaining a balanced diet is more difficult than doing their taxes. What are we doing wrong?

Learn to eat better.

Jack Bobo reveals how the psychology of food has been invisibly controlling us, in the grocery aisles, at restaurants, in front of the refrigerator, and in every other place we make crucial food choices. Now, behavioral science is changing the way we think about food and showing us how to develop healthy meal plans and deliver more balanced diets.

Apply behavioral science to your diet plan.

A balanced diet creates healthy routines and a better quality of life. You can move beyond fad diets, pop science, and calls for ever greater willpower. Explore the deeper causes of hidden influences and mental shortcuts our minds use to process information and how they often prevent us from healthy eating habits.

You can:

Understand the psychology behind hidden influences

Make better choices

Take control of your eating habits

Enjoy healthier meals

Live a more balanced lifestyle

By harnessing the psychology of food, you can make smarter choices that will lead to a healthier and happier you. So, why wait? Start exploring the power of food psychology today!

\n Weight: 310g\n
Dimension: 139 x 215 x 19 (mm)\n
ISBN-13: 9781642505924\n \n