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Rachel, PhD Herz

Why You Eat What You Eat: The Science Behind Our Relationship with Food

Why You Eat What You Eat: The Science Behind Our Relationship with Food

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Why You Eat What You Eat explores the psychology of eating in today's world of abundance, access, and excess, examining sensory, psychological, neuroscientific, and physiological factors that influence our eating habits. Rachel Herz reveals fascinating and surprising facts that affect food consumption, such as bringing reusable bags to the supermarket, our beliefs about food, TV, and aromas, and useful techniques for managing cravings.

Format: Hardback
Length: 368 pages
Publication date: 15 February 2018
Publisher: WW Norton & Co


In today's unprecedented first-world pantry of abundance, access, and excess, "Why You Eat What You Eat" delves into the intricate psychology of eating. Rachel Herz explores the sensory, psychological, neuroscientific, and physiological factors that shape our eating habits. She unveils fascinating and surprising facts that influence food consumption, such as the impact of bringing reusable bags to the supermarket on our treat purchases, the influence of our beliefs about food on calorie burning, the alteration of our eating patterns due to TV, and the influence of visual and auditory cues on food taste.

Herz also shares valuable techniques for managing cravings, such as resisting repeated trips to the buffet table and utilizing aromas to curb overeating. By blending social and scientific perspectives, "Why You Eat What You Eat" sheds light on how psychology, neurology, and physiology shape our relationship with food and how food affects our relationships with ourselves and others.

This book offers a comprehensive exploration of the complex interplay between our emotions, thoughts, and physical sensations, providing valuable insights into how we can develop healthier eating habits and cultivate a more mindful and satisfying relationship with food. Whether you are a professional in the field of nutrition or simply interested in understanding the factors that influence your eating choices, "Why You Eat What You Eat" is a must-read for anyone seeking to improve their relationship with food and achieve optimal health and well-being.

Weight: 482g
Dimension: 152 x 219 x 30 (mm)
ISBN-13: 9780393243314

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