Jason Falls
Winfluence: Reframing Influencer Marketing to Ignite Your Brand
Winfluence: Reframing Influencer Marketing to Ignite Your Brand
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- Condition: Brand new
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Excellent- More about Winfluence: Reframing Influencer Marketing to Ignite Your Brand
Influence by Jason Falls is a comprehensive guide to influencer marketing, providing valuable insights for businesses and brands. It explains the history, power, and effectiveness of influencer marketing, and offers practical guidelines, case studies, and how-tos for measuring success. It emphasizes long-term success and offers a fresh perspective on influencer marketing.
Format: Paperback / softback
Length: 320 pages
Publication date: 11 March 2021
Publisher: Entrepreneur Press
Influence by award-winning digital strategist Jason Falls is a comprehensive guidebook for businesses and brands looking to leverage influencer marketing effectively. It provides a detailed understanding of the history, power, and potential of influencer marketing, and offers practical guidelines, case studies, cutting-edge ideas, and how-tos for measuring success. The book emphasizes the importance of long-term relationships with influencers and offers strategies for building and maintaining these relationships. Through a series of narrative stories, interviews, and case studies, the book illustrates how to take influencer marketing to a new level of success from a long-tail perspective, focusing on building relationships and creating meaningful connections with target audiences. Whether you are a marketing manager, small business owner, marketing consultant, or agency account person, this book is an essential resource for driving business results through influencer marketing.
Weight: 384g
Dimension: 152 x 229 x 20 (mm)
ISBN-13: 9781642011340
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