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TedMoser,CharlotteBloom,OmarAkhtar

Winning Through Platforms: How to Succeed When Every Competitor Has One

Winning Through Platforms: How to Succeed When Every Competitor Has One

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  • Condition: Brand new
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Winning Through Platforms is a Best Business Book Awards winner for 2024 that explains how to succeed when your markets get platform-crowded. It provides 24 proven platform strategies and is based on a decade of platform competition.

Format: Paperback / softback
Length: 356 pages
Publication date: 10 December 2023
Publisher: Emerald Publishing Limited


Digital platforms are no longer just for the tech elite, but are spreading to every company and industry, powered by the growth of customer sensors, streaming data, and artificial intelligence. This has led to the valuable customer use journey that was formerly dark. How will you succeed when your markets get platform-crowded?

Three senior advisers to the world's leading technology companies reveal how to win through platforms when every competitor has one.

Winning Through Platforms decodes growth moves from a decade of platform competition and communicates them through a platform playbook. It is a treasure trove of 24 proven platform strategies, such as customer coalition design, in-use enrichment, AI branding, and much more. These playbook strategies are delivered through engaging stories of over 50 companies, plus proprietary frameworks and workshop-style questions that lead you to act.

This game-changing playbook will teach you how to:

Revitalize your business through strategic use of platforms.

Design platforms that are compelling to customers and hard for competitors to match.

Accelerate in-market growth through brand-and-demand excellence that spans your customers' entire platform journey.

Innovate in high-impact benefit areas to differentiate your platform.

Elevate your customers' personal platform experience.

Transform your enterprise and operations to drive superior performance.

Every CEO, innovator, go-to-market leader, and aspiring professional will gain valuable insight through this book. Whether your company is just starting on its first platform journey or is a born platform disruptor, this book is a must-read.

Weight: 480g
Dimension: 138 x 218 x 23 (mm)
ISBN-13: 9781804553015

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