Words That Work: Communicate Your Purpose, Your Profits and Your Performance

Words That Work will help leaders benefit from the strategies, language, and tools of CEOs who know how to speak the right language at the right time, and challenge the usual business conversations to create a stronger narrative in today's purpose-driven society.

Format: Paperback / softback
Length: 216 pages
Publication date: 03 January 2022
Publisher: Kogan Page Ltd

In today's purpose-driven society, where the business as usual rhetoric often falls short, it is crucial to craft a stronger narrative that resonates with stakeholders. While Broadway or West End shows, athletes, and other performers meticulously prepare for their big moments, leaders often struggle to deliver impactful presentations, especially when millions of revenue are at stake. The most successful executives understand the importance of investing their time in thoughtful and intentional preparation to continuously improve their knowledge and communication skills, enabling them to effectively lead their organizations. Words That Work is a valuable resource for leaders seeking to enhance their communication abilities. Authored by Val Wright, a renowned communication expert, the book offers strategies, language, and tools derived from CEOs who have mastered the art of speaking the right language at the right time.

However, Words That Work goes beyond offering mere advice. It challenges leaders to step outside their comfort zones and engage in conversations that deviate from the usual business discourse. Wright skillfully turns familiar communication approaches on their head, providing readers with the tools to question, contest, and change traditional language in a persuasive and effective manner. By doing so, leaders can create a more compelling narrative that resonates with their stakeholders and drives meaningful change within their organizations.

In conclusion, Words That Work is a must-read for leaders who are committed to improving their communication skills and creating a stronger narrative in today's purpose-driven society. By challenging the usual business conversations and adopting the strategies, language, and tools presented in the book, leaders can elevate their impact, engage their stakeholders, and drive sustainable success for their organizations.

Weight: 332g
Dimension: 233 x 156 x 19 (mm)
ISBN-13: 9781398603301