Wrap It Up: Creative Structural Packaging Design. Includes Diecut Patterns

This book provides creative and innovative packaging design examples, explaining the basic principles of packaging from different perspectives. It features a variety of classic and new packaging materials and provides an overview on the application of these materials in packaging. A good packaging design can infuse energy into a product and spark consumers' interest in exploring it.

Format: Hardback
Length: 320 pages
Publication date: 20 January 2022
Publisher: Hoaki

This captivating book delves into the realm of creative and innovative packaging design, offering a comprehensive exploration of the basic principles governing packaging from diverse perspectives. It showcases a diverse range of classic and cutting-edge packaging materials, providing a comprehensive overview of their applications in the packaging industry. By incorporating a vibrant energy into the product and captivating consumers' interest, a well-designed packaging design serves as a powerful catalyst for enhancing the overall consumer experience. The publication delves into fundamental issues related to packaging structure, showcasing innovative designs that prioritize the primary functions of packaging: protection, portability, and interactivity.

Introduction:
Packaging plays a vital role in the marketing and promotion of products, as it serves as the first point of contact between the brand and the consumer. A well-designed packaging design can create a lasting impression, increase brand recognition, and drive sales. In this book, we will explore the art and science of packaging design, focusing on creative and innovative approaches that have the potential to transform the way products are presented to the market.

Packaging Design Principles:
Packaging design is governed by a set of basic principles that include structure, materials, and visual design. Each of these principles plays a crucial role in creating a successful packaging design.

Structure:
The structure of a packaging design refers to the overall layout and organization of the packaging. It involves considering the size, shape, and weight of the product, as well as the consumer's convenience and ease of use. A well-structured packaging design should be easy to open, close, and store, while also providing adequate protection for the product.

Materials:
The materials used in packaging design can have a significant impact on the product's perceived value and quality. Different materials such as paper, plastic, glass, and metal can be used to create unique and eye-catching packaging designs. Each material has its own advantages and disadvantages, and it is important to choose the right material for the product and the target market.

Visual Design:
Visual design is the art of creating visually appealing packaging designs that capture the attention of consumers. It involves using colors, typography, images, and patterns to create a cohesive and memorable brand identity. A well-designed visual design can enhance the product's perceived value and increase brand recognition.

Classic and New Packaging Materials:
This book showcases a variety of classic and new packaging materials, including paper, plastic, glass, metal, and biodegradable materials. Each material has its own unique properties and advantages, and it is important to choose the right material for the product and the target market.

Application of Packaging Materials:
Packaging materials are applied in a variety of ways to create innovative and eye-catching packaging designs. For example, packaging materials can be used to create unique shapes, textures, and patterns, as well as to provide additional functionality such as resealability, portability, and sustainability.

Conclusion:
In conclusion, this book presents a comprehensive exploration of creative and innovative packaging design, covering the basic principles of packaging from different perspectives. It showcases a diverse range of classic and new packaging materials, providing a comprehensive overview of their applications in the packaging industry. By incorporating a vibrant energy into the product and captivating consumers' interest, a well-designed packaging design serves as a powerful catalyst for enhancing the overall consumer experience. Whether you are a packaging professional, a designer, or a business owner, this book will provide you with valuable insights and inspiration to create successful and eye-catching packaging designs.

Weight: 964g
Dimension: 194 x 238 x 28 (mm)
ISBN-13: 9788417656317