Writing for Busy Readers: communicate more effectively in the real world

In the modern, hyper-interactive world, writing effectively has become increasingly challenging. Todd Rogers and Jessica Lasky-Fink, behavioral scientists, offer practical writing advice based on cognitive facts about how busy people read and six research-backed principles for effective writing. Their handbook provides examples, a checklist, and other tools to help individuals become more effective communicators in this era.

Format: Paperback / softback
Length: 256 pages
Publication date: 11 January 2024
Publisher: Scribe Publications

We all received thorough writing instruction in school, but how do we write effectively in today's hyper-interactive world?

The internet was not invented when The Elements of Style and On Writing Well were published in 1959 and 1976. Since then, there has been a radical transformation in how we communicate. The average adult receives over 100 emails and tens of text messages each day. With all this correspondence, gaining a busy reader's attention is now a competition.

Todd Rogers and Jessica Lasky-Fink, both behavioral scientists, offer practical writing advice you can use today. They begin by outlining cognitive facts about how busy people read, then detail six research-backed principles for effective writing:

Use fewer words. Lower the reading level. Use formatting judiciously. Make the purpose clear for skimmers. Emphasize value for readers. Make responding as easy as possible.

Including many examples, a checklist, and other tools for the most effective writing, this handbook will make you a more effective communicator. Rogers and Lasky-Fink bring conventional ideas about text-based communication into the 21st century's radically transformed attention marketplace.

Dimension: 234 x 153 x 19 (mm)
ISBN-13: 9781914484452