Timothy Garrand
Writing for Interactive Media: Social Media, Websites, Applications, e-Learning, Games
Writing for Interactive Media: Social Media, Websites, Applications, e-Learning, Games
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- More about Writing for Interactive Media: Social Media, Websites, Applications, e-Learning, Games
A comprehensive guide to writing in interactive media contexts, based on user experience design principles, with a case study approach and supplemental resources for developing skills in advertising, marketing, technical communication, instructional communication, and creative media.
Format: Hardback
Length: 312 pages
Publication date: 20 October 2023
Publisher: Taylor & Francis Ltd
This comprehensive guide is designed to provide practical guidance to students and practitioners in a diverse range of professional writing contexts, including advertising, marketing, technical communication, instructional communication, and creative media. By employing a case study approach and offering supplemental resources such as additional cases and documentation, as well as exercises for instructors, the book aims to enhance skills development and foster a deeper understanding of abstract principles.
Drawing upon the author's extensive experience in writing for multimedia and the web, this revised edition has been carefully refocused to reflect the dynamic communication and media environment of today. Whether you are a novice or an experienced writer, this guide will equip you with the tools and techniques necessary to create effective and engaging content in interactive media contexts.
So, whether you are looking to improve your writing skills in advertising, marketing, or any other professional field, this guide is an invaluable resource that will help you achieve your goals.
Weight: 760g
Dimension: 254 x 178 (mm)
ISBN-13: 9781032554259
Edition number: 4 ed
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