Writing for the Fashion Business: Bundle Book + Studio Access Card

The second edition of Writing for the Fashion Business has been updated to reflect the changes brought about by the Internet and social media in the journalism and fashion industries. It includes dedicated chapters on digital content, social media, and streaming video content, as well as instruction on writing for new promotional approaches such as influencer and experiential marketing. The book also introduces inclusion vocabulary to ensure non-discriminatory narratives.

Format: Mixed media product
Publication date: 02 June 2022
Publisher: Bloomsbury Publishing PLC

Since the publication of Writing for the Fashion Business ten years ago, the Internet and social media have caused a seismic shift in the fields of journalism and fashion, transforming both industries and altering the very essence of storytelling. This second edition dedicates substantial coverage to digital content, encompassing dedicated chapters on online content, social media, and streaming video content. In addition to journalism, it also provides guidance on writing for emerging promotional strategies in the fashion world, such as influencer and experiential marketing, and incorporates inclusive vocabulary to promote non-discriminatory narratives. Whether in the form of an article, book, press release, email, or DM, students will gain a comprehensive understanding of how written communication methods align with the most prevalent modes of commerce and communication in today's world.

New to this Edition:
- The "Trending Topic" box in each chapter explores recent, real-life controversial situations within the fashion industry, inviting students to share their ideas, concerns, and recommendations related to the situation.
- All-new "Industry Profiles" in each chapter offer students firsthand accounts of what it's like to work in the specific sector of the fashion business corresponding to the chapter topic.
- Chapter-ending "Review Questions" and "Learning Activities" prompt students to test their knowledge and reinforce key concepts.

STUDIO Features:
- Review concepts with flashcards covering essential vocabulary.
- Instructor Resources: An Instructors Guide provides valuable suggestions for course planning, utilizing the text in the classroom, supplementary assignments, and lecture notes.

ISBN-13: 9781501335815
Edition number: 2 ed